no excuses.
The Children’s Justice Center needed a breakthrough campaign to confront one of Utah’s most urgent and under-reported crises: child abuse.
While most awareness campaigns focus on compassion and care, the truth was darker and far more common. Abuse often continues not because no one notices, but because they find a reason not to report it.
the Brief:
the ask:
Create a powerful emotional campaign that calls out the excuses and drives viewers to act: report abuse, support victims, and donate to the CJC mission.
the strategy:
Don't whisper. Confront.
Build a story around a brutal insight: Excuse enables abuse.
Lead with a simple truth: Every excuse is an act of silence. And silence is complicity.
the work:
We produced a :60 hero film titled “No Excuses”. a cinematic PSA that builds from innocence to unease to undeniable danger.
Built for digital fundraising, social sharing, CTV, and in-person events, the campaign was designed to emotionally engage, educate, and activate.
We supported it with platform-specific cutdowns and CTA assets to drive awareness and donations.
why it matters:
The biggest barrier to ending child abuse is silence. Silence fueled by doubt, fear, and social dynamics.
We exposed those silences.
Not with statistics, but with the words people actually say before walking away.
This campaign was built to wake people up and move them to act.
Ready to make creative that turns awareness into action?