Imagine What You Can
Do When You Cove.
Everyone talks about mental health—but Feelmore Labs cracked a technology that empowers users to actually manage theirs. They needed a launch that could introduce Cove®, the first and only peer-reviewed wearable proven to reduce anxiety, in a way that felt authentic, credible, and nationally resonant.
the challenge:
Mental health is one of the most talked-about issues of our time, yet most solutions remain abstract, inaccessible, or stigmatized. Consumers are craving tools that feel tangible, credible, and seamlessly integrated into daily life, making Cove’s science-backed, wearable approach uniquely positioned to stand out.
the insight:
our role:
We tapped into the power of athlete and mental health advocate Kevin Love to bring Cove® to the world. Through a 360° launch across TV, social, and OOH, we positioned the wearable’s science-backed benefits—improved sleep, reduced stress, and boosted mental performance in a compelling and human-forward light.
the work:
We launched a fully integrated campaign across TV, social, and OOH that positioned Cove as both credible and human. Centered on Kevin Love’s story, the work boosted awareness and translated product benefits into a clear, compelling mental wellness narrative.
