HELPING Simplicity
Feel Like Home.
Good Home wanted to show how smart design transforms the way we live. The task was to capture the tension between cramped, outdated spaces and the relief of beautifully reimagined ones.
The CAMPAIGN needed to make everyday frustrations relatable, while showing how Good Home turns poor design into spaces that work.
the Brief:
OUR insight:
When we simplify our spaces, we simplify our lives. By rethinking poor design, chaos gives way to clarity. Simplicity at home creates peace, ease, and a life that feels more manageable.
OUR ROLE:
Highlanders led strategy, creative development, production, and post. We built a hero spot and extended it across channels with social cutdowns, digital assets, and OOH adaptations.
The result was a unified campaign that made Good Home’s promise of simpler spaces—and simpler lives—impossible to miss.
