How Good Home Made
Simplicity Feel Like Home.
Good Home wanted to show how smart design transforms the way we actually live. The task was to capture the tension between cramped, outdated spaces and the relief of beautifully reimagined ones. The spot needed to make everyday frustrations relatable, while showing how Good Home turns poor design into spaces that work.
the Brief:
the insight:
When we simplify our spaces, we simplify our lives. By rethinking poor design, chaos gives way to clarity. Simplicity at home creates peace, ease, and a life that feels more manageable.
the work:
Highlanders led the campaign end-to-end—from strategy to creative development through production and post.
We built the hero spot, then extended it across channels with social cutdowns, digital assets, and OOH adaptations. The result was a unified campaign that made Good Home’s promise of simpler spaces—and simpler lives—impossible to miss.
