IT’S HENNY SEASON
the brief:
We set out to help Hennessy enter the Ready-to-Serve category, opening the brand to new consumers, new occasions, and new moments of consumption.
The task was to grow one of the world's most iconic brands without compromising the equity, heritage, and premium perception built over 260 years.
THE INSIGHT:
People still want premium experiences. They still want to gather, celebrate, and mark life's moments. What has changed is how those moments happen. They're more spontaneous, more casual, and less bound by tradition.
We saw an opportunity to position Hennessy Very Special Cocktails as a different way to enjoy the brand people already know and love. By connecting the ready-to-serve Cocktails to the moments where life naturally unfolds, we created a platform that could expand the brand into new occasions without losing sight of what made it iconic.
From this insight, It's Henny Season was born.
OUR ROLE:
Highlanders led creative and production for the global launch.
We created the "It's Henny Season" platform and developed a fully integrated 360 campaign spanning television, social, digital, print, out-of-home, retail, and point-of-sale.
To bring the vision to life, Highlanders assembled an internationally recognized team, including director Albert Moya, Euphoria cinematographer Marcel Rév, renowned fashion stylist Imruh Asha, portrait photographer Clara Balzary, and lifestyle photographer Magdalena Wosinska. The work was designed as a unified global platform, introducing the Ready-to-Serve portfolio across markets while reinforcing the luxury equity and cultural relevance of the Hennessy brand.
