IT’S HENNY SEASON
the brief:
Hennessy just entered new territory. A Ready-to-Serve cocktail line. Three flavors. Three new occasions. The challenge: expand one of the world's most iconic brands without diluting a single drop of what made it iconic or compromising 260 years of brand equity in the process.
Hennessy brought Highlanders in to lead the ENTIRE campaign from STRATEGY, TO CONCEPT AND CREATIVE TO PRODUCTION AND POST.
THE INSIGHT:
A new generation still wants to celebrate. Still wants Henny at the table. They just needed a version that matched the way they actually live; in the moment, no ceremony required.
The new flavors solved the problem. We solved the culture gap.
THE PLATFORM:
It's Henny Season.
Three words. Endless occasions.
"Season" signals time, culture, and attitude all at once. A season of life. A fashion season. A cultural moment. It's a word that elevates the moment without over-explaining it.
Equal parts invitation, attitude, and CTA. Flexible enough to flex across broadcast, OOH, social, and retail without losing a beat. Timeless enough to outlive the launch it was built for.
THE VISUAL WORLD:
Every creative choice is intentional.
We built a visual language that is colorful, immediate, joyous. Bold. Sensuous. A world that feels as alive as the occasions we are inviting people into.
At the center of it: a signature bottom-up POV. The camera placed inside the glass, looking up at the colorful liquid swirling over ice. Not watching the drink being poured but instead, inside the pour. Immersive by design, ownable by execution, and unlike anything the spirits category has seen.
Vibrant color systems crafted directly from each product's identity. We cast three talents and paired each one to a specific flavor — Henny Rita, Henny Berry, and Henny Sweet Tea — matching their energy and personality to the world of that product.