Real People. Real Coffee. Real Taste.
La Colombe wasn’t just selling coffee. It was selling a philosophy. real ingredients, real craft, real connection.
But in a category crowded with artificiality and over-scripting, their story needed a refresh. One that would elevate La Colombe’s emotional brand truth while introducing a new visual and mission-forward direction.
the Brief:
reintroduce the brand through a campaign that felt lived-in, human, and unmistakably La Colombe, without ever feeling like an ad.
Our challenge:
strategy:
To stay real, we started at the source.
We shot on-site at La Colombe’s flagship Philadelphia location, casting real employees and letting the store, the rituals, and the people speak for themselves. This was not a set, it was the heart of the brand.
Blending product visuals with natural lifestyle storytelling, we designed the campaign to feel like a day in the life of La Colombe, centered around flavor, craft, and community.
the result:
Positioned La Colombe for heightened acquisition interest, culminating in its $900M Chobani acquisition
Drove a 23% increase in brand engagement across La Colombe's social channels post-campaign
Generated 5.4M organic impressions in the first two weeks across social and influencer partner channels
Helped reposition La Colombe from niche darling to national player with craft-first authenticity
Want to craft a brand story that’s as real as your product?