Every G.O.A.T. was once a kid.
the brief:
Nike approached Highlanders to help tell the story of Jane Hedengren, one of the most promising distance runners in the world and a rising figure in Nike’s athlete roster.
Still in high school, Jane had already rewritten the record books:
4:23 in the mile. 14:57 in the 5K. Nine national records in a single season.
A generational talent, but the story hadn’t been told in a way that matched her impact.
the ask:
Create a film that captures the emotion and humility, behind the next G.O.A.T.
Something that could inspire young athletes and their families, not just to run, but to believe.
the strategy:
Greatness doesn’t always arrive with noise. Craft the piece to invite, not shout. To stir, not sell.
position Jane not just as an athletic phenom, but as a symbol for the next generation of greatness.
Not just for kids, but also for parents raising them. Not just for runners, but for believers.
why it mattered:
This wasn’t a campaign. It was a cultural signal.
It showed that Nike doesn’t just endorse greatness, it sees it early, supports it deeply, and tells the story before the world catches up.
For Nike. For Jane. For every kid chasing something bigger.
let’s talk:
Want to learn more about how Highlanders moves at the speed
of the story?