Every G.O.A.T. was once a kid.
the brief:
Nike asked Highlanders to help tell the story of Jane Hedengren — one of the most promising distance runners in the world and a rising star in Nike’s athlete roster.
Still in high school, Jane was already rewriting the record books: a 4:23 mile, a 14:57 5K, and nine national records in a single season.
Our challenge was to create A SPOT that marked her evolution from rising teenager to fully realized athlete.
our INSIGHT:
Jane Hedengren isn’t just a record-breaker. She’s a reminder to kids chasing finish lines, to parents raising them, to anyone who believes potential lives everywhere.
Greatness isn’t rare, it’s real, and it’s already growing in the next generation. Our metaphor was simple:
every G.O.A.T begins as a kid.
OUR ROLE:
We delivered the standalone “G.O.A.T” 60-second spot — handled end-to-end, from concept and copy through production and post.
We also collaborated with Blue Ox Films on a long-form documentary that brought Jane’s full story to life.
