how to ignite a global obsession.
Oakley wanted a globally adaptable hero campaign to spark awareness, deepen athlete affinity, and show the world what it really means to “see in Prizm.”
The challenge was that Prizm technology is highly technical, and Oakley needed a way to make it not just understood but felt across every type of athlete.
the Brief:
OUR INSIGHT:
Oakley has always been about pushing limits and putting athletes first. Instead of focusing on the science behind Prizm, we focused on how it feels. We asked one simple question: What do you see?
Athletes and audiences answered in their own way, turning the lens into more than technology — it became a new way of looking at the world.
OUR ROLE:
We created Oakley’s global creative platform and hero film, handling concept, copy, and execution in a way that could flex across broadcast, social, retail, and athlete channels worldwide.
The campaign reached 4.8 million followers on social with 243K likes and 3.5 million organic views, drove a 22% lift in searches for “Oakley Prizm,” boosted retail traffic from CTV by 33%, and was featured in more than 20 sports media outlets, strengthening Oakley’s position as a performance-first innovator.
