how to ignite a global obsession.
But most people don’t understand what makes Prizm different. So Oakley asked us to create a campaign that didn’t just explain Prizm, it made people experience it.
the Brief:
create an emotionally charged, globally adaptable piece of hero creative that would spark awareness, drive athlete affinity, and show the world what it means to truly see in Prizm.
the ask:
the strategy:
Anchored in Oakley’s rebellious DNA and athlete-first ethos, Create a film built around one question: What do you see?
the result:
Social Reach: 4.8 M followers targeted; 243K likes, 1.5K comments, 7.24% avg. engagement
Earned Media: 3.5 M organic views across athlete and Oakley social profiles
Brand Lift: 22% increase in searches for “Oakley Prizm” during launch month
Performance Reach: 33% average increase in conversion rates from CTV to retail traffic
Campaign Perception: Featured by 20+ regional sports media outlets, reinforcing Oakley's performance-first brand image
